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How to Quantify Social Media ROI
Wednesday, May 16, 2012 from 6:00 PM to 8:00 PM (EDT)
The most consistent question brands and businesses have about social media marketing is, "how do I show ROI?" If return on investment is an issue for you and your company, then the Louisville Digital Association's May event is a must-attend!
Leading social media strategist Nichole Kelly of Full Frontal ROI will present, "No Fluff ROI," which will guide you through a systematic, measurement oriented and practical approach to connecting your organization's social media marketing activity to metrics that matter to your company and its executives. The May gathering of LDA will take place from 6-8 p.m. ET on Wednesday, May 16 at Interactive Media Lab at 124 North First Street in Downtown Louisville. Admission is free and the event is open to the public, but attendees are asked to RSVP for the event.
Kelly's no-nonsense approach has served brands large and small, including CareOne Services, The Sherwin-Williams Company, The Federal Reserve Bank, Deutsche Bank, Caliber Learning Network (a Sylvan Learning Center company), and Signs By Tomorrow.
Kelly is most widely known for her Full Frontal ROI methodology, which she will share in her talk, presented in frequent contributions to widely read social media blogs Social Media Explorer and Social Media Examiner. She is a frequent speaker at events like Blog World & New Media Expo, Social Fresh and Social Media Explorer's Explore events.
Kelly is the CEO of Full Frontal ROI Consulting, the social media firm anchored on understand its customer's bottom line. She has been highlighted by leading organizations as a social media strategy and measurement expert including Forrester Research, Marketing Profs, Radian6 and HootSuite.
Register to attend below and bring your note-taking device of preference. This event will get your brain working!
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Louisville Digital Association
The Louisville Digital Association exists to promote, advocate and empower the digital future of Louisville, Ky.